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UTM Link Builder

Build tagged campaign URLs that track correctly in Google Analytics.

To build a UTM link, enter your destination URL plus the campaign source and medium, which are both required for Analytics to attribute the visit correctly. Values are lowercased automatically, since Analytics treats different capitalisations as separate sources.

Runs in your browser
Privacy
Runs entirely in your browser — nothing is uploaded
Cost
Free, unlimited, no sign-up

Frequently asked questions

Which UTM parameters are required?

utm_source and utm_medium. Without both, Google Analytics cannot classify the traffic properly and it usually lands in "(other)". Campaign, term and content are optional refinements.

How to use the utm link builder

  1. 1Enter or paste your destination url.
  2. 2Enter or paste your campaign source.
  3. 3Enter or paste your campaign medium.
  4. 4Enter or paste your campaign name.
  5. 5Enter or paste your campaign term.
  6. 6Enter or paste your campaign content.
  7. 7The result appears immediately — copy or download it.

Embed this tool

Put the working utm link builder on your own site. It runs in your visitors' browsers exactly as it does here — free, no account, nothing uploaded.

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