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Schema Markup Generator

Generate JSON-LD structured data for organisations, articles, FAQs, products and more.

To generate schema markup, choose a type and fill in the details. The tool outputs valid JSON-LD wrapped in a script tag, ready to paste into your page head. JSON-LD is the format Google explicitly recommends over microdata or RDFa.

Runs in your browser
Privacy
Runs entirely in your browser — nothing is uploaded
Cost
Free, unlimited, no sign-up

Frequently asked questions

Where should the JSON-LD go?

Anywhere in the HTML — head or body both work. Google recommends JSON-LD in a script tag over inline microdata because it keeps structured data separate from presentation markup.

Will schema markup improve my rankings?

Not directly. It makes rich results possible — star ratings, FAQ accordions, breadcrumbs — which raise click-through rate. Google has been clear that structured data itself is not a ranking factor.

How to use the schema markup generator

  1. 1Choose the schema type.
  2. 2Enter or paste your name or headline.
  3. 3Enter or paste your url.
  4. 4Enter or paste your description.
  5. 5Enter or paste your extra data.
  6. 6The result appears immediately — copy or download it.

Embed this tool

Put the working schema markup generator on your own site. It runs in your visitors' browsers exactly as it does here — free, no account, nothing uploaded.

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