# UTM Link Builder

> Build tagged campaign URLs that track correctly in Google Analytics.

To build a UTM link, enter your destination URL plus the campaign source and medium, which are both required for Analytics to attribute the visit correctly. Values are lowercased automatically, since Analytics treats different capitalisations as separate sources.

**URL:** https://convertto.tech/t/utm-link-builder
**Category:** SEO Tools (https://convertto.tech/c/seo-tools)
**Privacy:** Runs entirely in the browser; no upload
**Cost:** Free, no sign-up
**Last updated:** 2026-08-01

## Key facts

- **Privacy:** Runs entirely in your browser — nothing is uploaded
- **Cost:** Free, unlimited, no sign-up

## How to use

1. Enter or paste your destination url.
2. Enter or paste your campaign source.
3. Enter or paste your campaign medium.
4. Enter or paste your campaign name.
5. Enter or paste your campaign term.
6. Enter or paste your campaign content.
7. The result appears immediately — copy or download it.

## FAQ

### Which UTM parameters are required?

utm_source and utm_medium. Without both, Google Analytics cannot classify the traffic properly and it usually lands in "(other)". Campaign, term and content are optional refinements.

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